Web Development Online Course By Tcube Tutorial

Digital Marketing

This course is part of Marketing Courses

Instructor: Suryaprakash Tiwari

Reviews:

About this course

Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.

Curriculum

Download Curriculum

Why is everyone joining the Digital Marketing bandwagon
How to plan Digital Marketing campaigns

Digital Strategy and Planningo Search Engine Optimization
Social Media Marketing
Mobile Marketing
Email Marketing Web Analytics
PPC

Introduction to Strategy and Planning
Traditional vs Digital Communications
Digital Channels
Budget
Risks and Analytics
Strategy Formulation and Plan

What is SEO?
On-Page and Off-Page best practices
How to effectively run ads on Search engines

What is social media? How is it relevant in marketing?
How to create a social media strategy
Blogging for business
Advertising on Social media channels

Key Mobile Marketing Concepts
Trends in Mobile
Mobile Advertising
Mobile Apps
Proximity Marketing

How to incorporate email marketing in overall strategy
Content creation
How to increase email list
How to convert from new to existing subscribers
How to generate clicks
Dynamic Email marketing

Introduction to Web Analytics
Key Performance Indicators & Analytics Techniques
How to make business decisions based on reports and metrics
Google-Specific Techniques and Reports

Key PPC concepts and strengths
Keyword Research
Google PPC
Search Campaign Process
Ad Copy
Landing Pages
Display Networks
Conversion Metrics

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