Module 1: Introduction to Digital Marketing (10 Hours)

• Why is everyone joining the Digital Marketing bandwagon
• How to plan Digital Marketing campaigns

Module 2: The main components of Digital Marketing (10 Hours)

• Digital Strategy and Planningo Search Engine Optimization
• Social Media Marketing
• Mobile Marketing
• Email Marketing Web Analytics
• PPC

Module 3: Digital Strategy and Planning (10 Hours)

• Introduction to Strategy and Planning
• Traditional vs Digital Communications
• Digital Channels
• Budget
• Risks and Analytics
• Strategy Formulation and Plan

Module 4: Search engine Optimization (10 Hours)

• What is SEO?
• On-Page and Off-Page best practices
• How to effectively run ads on Search engines

Module 5: Social Media Marketing (10 Hours)

• What is social media? How is it relevant in marketing?
• How to create a social media strategy
• Blogging for business
• Advertising on Social media channels

Module 6: Mobile Marketing (10 Hours)

• Key Mobile Marketing Concepts
• Trends in Mobile
• Mobile Advertising
• Mobile Apps
• Proximity Marketing

Module 7: Email Marketing (10 Hours)

• How to incorporate email marketing in overall strategy
• Content creation
• How to increase email list
• How to convert from new to existing subscribers
• How to generate clicks
• Dynamic Email marketing

Module 8: Web Analytics (10 Hours)

• Introduction to Web Analytics
• Key Performance Indicators & Analytics Techniques
• How to make business decisions based on reports and metrics
• Google-Specific Techniques and Reports

Module 9: PPC (10 Hours)

• Key PPC concepts and strengths
• Keyword Research
• Google PPC
• Search Campaign Process
• Ad Copy
• Landing Pages
• Display Networks
• Conversion Metrics