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Digital Marketing


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Instructor: Suryaprakash Tiwari

Category: Marketing Courses

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About this course

Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.


Curriculum

Module 1: Introduction to Digital Marketing (10 Hours)

  • Why is everyone joining the Digital Marketing bandwagon
  • How to plan Digital Marketing campaigns

Module 2: The main components of Digital Marketing (10 Hours)

  • Digital Strategy and Planningo Search Engine Optimization
  • Social Media Marketing
  • Mobile Marketing
  • Email Marketing Web Analytics
  • PPC

Module 3: Digital Strategy and Planning (10 Hours)

  • Introduction to Strategy and Planning
  • Traditional vs Digital Communications
  • Digital Channels
  • Budget
  • Risks and Analytics
  • Strategy Formulation and Plan

Module 4: Search engine Optimization (10 Hours)

  • What is SEO?
  • On-Page and Off-Page best practices
  • How to effectively run ads on Search engines

Module 5: Social Media Marketing (10 Hours)

  • What is social media? How is it relevant in marketing?
  • How to create a social media strategy
  • Blogging for business
  • Advertising on Social media channels

Module 6: Mobile Marketing (10 Hours)

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing

Module 7: Email Marketing (10 Hours)

  • How to incorporate email marketing in overall strategy
  • Content creation
  • How to increase email list
  • How to convert from new to existing subscribers
  • How to generate clicks
  • Dynamic Email marketing

Module 8: Web Analytics (10 Hours)

  • Introduction to Web Analytics
  • Key Performance Indicators & Analytics Techniques
  • How to make business decisions based on reports and metrics
  • Google-Specific Techniques and Reports

Module 9: PPC (10 Hours)

  • Key PPC concepts and strengths
  • Keyword Research
  • Google PPC
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Display Networks
  • Conversion Metrics


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Prerequisites

Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing and advertising.

Course Details

  • Course Type Full-time
  • Course Location Mira Road, Mumbai
  • Fee Offered 15000
  • Starting Salary Offered 20000
  • Minimum Eligibility 10+
  • Employment Opportunities L&T

Certification

Certification can be a useful tool to add credibility, by demonstrating that your profile meets the expectations of your Industry.

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