Digital Marketing
This course is part of Marketing Courses
Instructor: Suryaprakash Tiwari
Reviews:
About this course
Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
Curriculum
Download Curriculum- Why is everyone joining the Digital Marketing bandwagon
- How to plan Digital Marketing campaigns
- Digital Strategy and Planningo Search Engine Optimization
- Social Media Marketing
- Mobile Marketing
- Email Marketing Web Analytics
- PPC
- Introduction to Strategy and Planning
- Traditional vs Digital Communications
- Digital Channels
- Budget
- Risks and Analytics
- Strategy Formulation and Plan
- What is SEO?
- On-Page and Off-Page best practices
- How to effectively run ads on Search engines
- What is social media? How is it relevant in marketing?
- How to create a social media strategy
- Blogging for business
- Advertising on Social media channels
- Key Mobile Marketing Concepts
- Trends in Mobile
- Mobile Advertising
- Mobile Apps
- Proximity Marketing
- How to incorporate email marketing in overall strategy
- Content creation
- How to increase email list
- How to convert from new to existing subscribers
- How to generate clicks
- Dynamic Email marketing
- Introduction to Web Analytics
- Key Performance Indicators & Analytics Techniques
- How to make business decisions based on reports and metrics
- Google-Specific Techniques and Reports
- Key PPC concepts and strengths
- Keyword Research
- Google PPC
- Search Campaign Process
- Ad Copy
- Landing Pages
- Display Networks
- Conversion Metrics
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